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Live spot prawns in a 99 Ranch Market seafood tank beneath a sign showing a sale price of $46.99 per pound

Bread, Water, and $47-a-Pound Shrimp at 99 Ranch

A trip through 99 Ranch’s live seafood tanks reveals $47 prawns, $35 turbot and the strange luxury of grocery shopping during mass layoffs.

Sep 19, 2026 · 3 min read

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Luxury Champagne bottles behind glass at Ralphs, including Cristal and Taittinger, with prices reaching nearly $500.

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At Ralphs, the Rich Can Make Every Day a Holiday

I went to Ralphs for ordinary groceries and found a locked cabinet of Champagne and wine priced like rent—a funny reminder that, for the rich, any Tuesday can become a holiday.

Sep 18, 2026 · 3 min read

Rémy Martin Louis XIII Cognac displayed in its red presentation case at Costco beside a $3,800 price sign.

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For Rich, Costco Will Sell You Some of the Finest Spirits in the World

Behind glass at Costco, a $3,800 Louis XIII Cognac and a $700 Hibiki 21 reveal a side of the warehouse club most shoppers never expect to see.

Sep 16, 2026 · 6 min read